The day after I posted the original review I got a call from the owner of European wax Center. She seemed very sincere in her apology, which meant a lot. It shows a) they're paying attention to their online reputation, which is probably beneficial for a new branch to do, in order to iron out the kinks, get suggestions, etc. and b) they're also trying to keep customers happy. I don't think a lot of businesses approach apologies to customers in such a hands-on way, which is great.