A lot of people seem to have a problem with this place including the word "diner" in it's name...it's a name, don't get too hung up on it. The food here is great. It's true that it takes a while and it's not the cheapest on Yonge street, but it's delicious, made with care, and largely local without being in your face about it.
Service is fine, it's small enough you can always catch someones eye, had a blue berry cheesecake that tasted strange, and it was quickly exchanged for a different dessert, no problem.
Charlotte S- no one cares about your spoiled Valentines day, and 2 ounces of goat cheese is plenty actually plenty on an appetizer salad.