I've driven GM and Audi for a long time. When it came time to car shop Lincoln wasn't even on my radar. After speaking to a friend about his Ford Expedition, we looked at the 2015 navigator L (at findlay Lincoln) while also considering the 2015 escalade (at findlay cadillac). The performance of the car aside (because this isn't about the car as much as the dealership) the people at the dealership made our decision an easy one. Findlay Lincoln was no pressure and high performance. Negotiation of the deal itself was straight forward and there wasn't the industry standard back and forth. I sat across from the decision maker and, literary he threw out a price then I threw out a price and we then shook hands, deal done (even with a trade in involved). Every promise made was kept on or ahead of time. I know it is still early in my findlay Lincoln experience, but it has (for me) been a five star, white glove experience.