A nice alternative to ice cream for desserts. I love the fact that they offer all sorts of combinations of Italian ices and custards, and that their flavors rotate on a daily basis. It'd be nice if they could maybe poll the public on which flavors to offer more though, as I'm sure that people don't love all flavors equally!
They are awesome in that they extend their closing hour to 10 during summers, though it would be even better if they could extend it to 11, especially when days are long and hot.