I've known about Noble Beast ever since they opened, but haven't had much occasion to shop there. This recently changed. My 11-year-old golden retriever has been experiencing digestive issues for months. I have been making her homemade food with chicken, brown rice, kale, yams, etc., but I long for the simplicity of feeding her kibble again. I went to the Certified Local Festival recently, and the shop had a booth there. They were very generous with samples, and I found a kibble Tallullah seemed to be able to tolerate. I went to the shop a week later, coudln't remember the name of the food, but a very comely young lad steered me in the right direction! We found a grain-free kibble that works for my dog. Noble Beast also has a loyalty program, and you don't need to carry another wallet-busting card to take advantage of it. The service is great, and the atmosphere is wonderful.