I've been going to these guys for over a year now and now after exploring many of the other E Cig stores in town I can say with confidence, they are the best!
They have great flavors, huge selection of liquids and e cigs, they are VERY knowledgeable, they have awesome deals for there frequent customers, and they treat you like family! They now have a few different locations around the valley as well! They are amazing! I drive WAY out of my way to go to there store instead of the store right down the street from me.
Shop there, you'll love them!
One suggestion, they get really busy during certain times of the day, try to go when they aren't to busy so you can have the REAL Butt Out experience, and not the busy one =)