I stopped at Freed's because as I was driving by there was a huge sign draped across the building that said "Voted Best Bakery for 30 years." That's a long time to hold the crown.
As you enter the establishment everything on display looks grocery store generic. I can see that they probably haven't evolved their recipes much after 30 years and stuck to the good old standards.
At first taste, I compared my cake to a Costco equivalent. As I let the cake thaw a bit, because it was obviously too refrigerated, the nuances of the better recipes started to show themselves. The cake was just moist enough, the Bavarian cream and buttercream frosting were just sweet enough, and in terms of overall flavor it was a definite step up from Costco.
If price was an issue, I'd stick to good 'ol Costco cakes but if you want a prettier presentation with more filling options, I'd purchase from here.