We came here as a large party of 10 at 1pm on a weekday and the wait was 1 hour! And they don't take reservations.
I ordered their appetizer of chicken and mushroom lettuce wraps. I was not impressed. It was bland, one note, and had none of the lightness that I had hoped in ordering a lettuce wrap. Instead, it came on a bed of rice noodle puffs and with lettuce that was hardly conducive to actual wrapping. The lettuce was stalky and would have been better if I was eating it with a dip. Big leafy lettuce for lettuce wraps, please, like the kind that Vietnamese restaurants know to provide with their egg rolls. Moreover, the chicken and mushroom filling for my wrap looked brown and unappetizing. A bit of color would've made it more appealing, like some red bell peppers or green onions. Plus the chicken was dry.
The rest of my party seemed to enjoy their food though a couple of others also commented that some of their dishes were bland. Many of us ordered cheesecakes to go, but it took FOREVER. We even asked our waitress whether we should put in our to go orders as we put in our dine in order, and she said that we could do it at the end when we're ready for the check. So we did that, but then waited another good 30 minutes after paying the check for our to go orders to come out. It's no wonder the wait is so long to get seated here. Also, because we all ordered different kinds of cheesecakes, they brought it out to us but didn't label them or tell us what they were. It took some deduction on our part to figure which ones went with whom.
The one bright spot was the key lime cheesecake I took home. Perfectly tart yet rich and buttery on the tongue. It was decadent. I savored each bite and wished I had also ordered the salted caramel cheesecake.
It seems that people were very excited about Cheesecake Factory showing up in Madison, so maybe the wait will die down after a few months and they will figure out to make the service more efficient. Personally, I would not come back.