White Cloud is probably my favorite hookah spot in all of AZ. I'll be honest, I haven't been to every hookah bar here in AZ, but this one by far probably exceeds the others in customer service, the environment, and hookah choices. The first time my boyfriend and I came in we ordered two hot teas. They were pretty packed that night so they forgot about them when finally my boyfriend talked to the owner/manager about it. He apologized and gave us our teas on the house and half off our hookah. We were very understanding that those mistakes happen especially when you're slammed so we let the owner know how much we still loved his place and were appreciative. Working and dealing with people in a restaurant business, and my boyfriend with customer service in a call center, we know how much of a buzz kill it can be when customers are rude and overly-demanding. We've been regulars of this hookah bar ever since (and even the employees when they're not so busy will sometimes sit down and talk with you!) and even went down to Tempe to their Smoke Shop. Let me tell you, their smoke shop is even BETTER if you're looking on buying things there. It's literally half the price on things compared to High Maintenance Smoke Shop. They definitely know what they're talking about when it comes to deciding on a water pipe or hookah. The owner/manager of the hookah bar is the same at the smoke shop and remembered us and treated us very kindly once again. This place has seriously out-done itself.