Now guy's it's an aldi's limited assortment discount store. Remember Wall Mart's rallying always the lowest price, well at Aldi's it's mostly true. Dairy always the low price, meat not so much, dry goods almost always the lowest price. I am a long time shopper here and have learned the good and bad about their products. For the most part the store brand items are as good as national brands,dairy is fabulous, and frozen is above average. For those bitching about the quarter for the shopping cart, I bet you are the ones that unload into your'e car and just leave it there to roll into my car.