I have been a customer of Alternate Reality for a couple of years now, and this store has never let me down.
The store is well organized n various categories via Graphic Novels, Publisher, Merch, Back Issues, etc. It makes it very easy to find what you are looking for.
The owner of the store, Ralph, has been nothing but nice to everyone who walks in. You can also tell that he loves to promote local artists and comic writers through monthly features. He even has a section in his shop just for local publishers. This store overall holds a lot of events and loves to party! :D
I would say that people who are new to comics and people who have been comic book fans for a long time both can benefit from this store. Ralph is always willing to help you find what you need.
I would suggest getting a subscription box. It gives you an opportunity to save money, and to make sure you're not missing out on any issues. Even just for one comic, won't hurt!