This was my first time EVER in an Apple store!! I'm not sure I'll ever buy another Apple product outside of an Apple store! The customer service was outstanding and the place was just plain fun!! The set up for this place was great with all the different tables. They even had a table just for kids with iPads for them to play with. I never knew that they offered workshops to teach you how to get better use of your product. These people are marketing geniuses!!