It's hard to say what they sell, it's too all over the map. The first part of the store is all party favors and goods, with cheap toys and fun things and then the second part is all stationary and pens. They have cards, scrapbooking supplies, facepaints, candy and a whole wackdoodle of things. It's fun to go look around.
My problem is their staff. I've been there many times over my lifetime of living in south Calgary, and I've never had an employee there that was decent. Whenever I go in there, I'm usually ignored and I can't get help even when I go asking for it. I don't even get a nice hello when I walk in. I get rolled eyes and crossed arms.
I only go in when I need to. For birthdays and Christmas, it's a pretty useful all in one store for decorating, throwing parties and presents. But expect staff that think they are better than you, it is 17th ave after all.