This shop is definitely a "boutique" type shop, where you might go to pick up a gift for a friend's baby, but not where you go to get all the essentials for a newborn or to outfit your nursery. It's pricey, but you'll end up with something cute.
I don't find they have a lot of selection, just a few of the most expensive or aesthetically pleasing options, usually "all-natural" or organic.
I wouldn't go there first if I needed something, like a stroller or breast pump, since they have so few options, I might not end up with what's right for me, but I've gone in to browse occasionally and picked up the odd thing. If it's something you need, you may want to shop elsewhere where there's more selection, and it's not just about how trendy it looks.
The staff is a little stand-offish, a little too busy to help, and not too friendly, but they'll get the job done and check you out when you're ready to go.