No line up, super quick check out. I got 2 original cheesecakes for $11 each. No tax. Now, I wouldn't say that it's better than it's greatest competitor (tetsu's). It's more firm. However, I still enjoy the cake when it's not too dry. There were some previous instances when I tried LMS cakes when my sister bought it home and shared it with me. All previous times were too dry for my liking. I guess they're improving, or maybe I was just lucky. I prefer LMS cakes after its been chilled so the cheese flavour "pops" more. Before this review gets lengthly, I just want to say I wouldn't hesitate eating 3 chilled original cheesecakes in one sitting.