I am very thankful for Pure in North Scottsdale. There aren't many good sushi places in the Phoenix Metro area, Pure helps fill the void. I've been 5 times and have always been happy. The fish is extremely fresh and cut very well by the sushi chefs. I always get the Hamachi sashimi, salmon, and tuna sushi, and the Fire Dragon roll. These items are always outstanding. The other rolls such as the Albacore Ceviche Roll and the spicy tuna roll are also good.
I usually love rainbow rolls, however, I am not a big of it at Pure. They use crab mix, instead of straight crab, which grosses me out a little bit. Too creamy! The salmon, tuna, shrimp, and avocado that they put on top of the rainbow roll is sliced so thin, you can't even taste it. This is my only complaint thus far with Pure.
The drink menu is great. I love the Lychee and Pear Martinis and the cold unfiltered sake. The drinks can get a little pricey, so be careful.
They also have some Japanese appetizers, salads, and dinner entrees, which I have never had. I've just stuck with sushi. But if you don't eat sushi, there are other items that you can get.
The atmosphere is contemporary and beautiful. Service is always solid. They have a large table in the 2nd dining room for larger parties. Great for Birthdays or groups that are celebrating.
Overall, I highly recommend Pure for fresh and tasty sushi and rolls.