Food was terrific, very authentic, and very reasonable priced-- only place outside of Japan I've found a REAL grapefruit chu-hi (order it there if you've never had one!). However, service, while energetic and sweet, was very slow and absentee, and the noise level was deafening. The party I was with has all lived in Japan, and yelling various greetings, etc is customary-- but nowhere in any of our collective experiences did we encounter a noise level that made our ears ring and made it impossible to talk to each other. Next time, I would sit on the patio to avoid this problem. Have heard the one on Bloor is more 'authentic' in the noise-level department, ie bearable, though the food at this one is better. Wouldn't rush back because of the noise thing, but a quirky, mostly very authentic Japanese experience in Toronto.