This hipster gift store celebrating the local has a twin (a TWIN, I tell you) in Davis Square (Boston; that store's called "Davis Squared"... har har har). Both stores sell slightly overpriced but awesome artisanal art/craft/gift stuff, as well as t-shirts featuring "I (bicycle) (Pittsburgh/Davis Square)". That's cool. So cool.
What I liked a LOT about Wildcard (and, well, da burgh) is that some of the local art talent was LEGIT. I got an AWESOME pair of earrings that were really unique and fun, and I discovered a lot of really interesting and awesome local artists (Steeltown Anthem, Cardamom Press) that I'll be able to order from (sorry, store!!!) the Intertoobs when I'm back in Beantown (sorry, burgh!!!).