IMO, Sur La Table is about 10 times better than Williams Sonoma only because the products appeal more to people my age and you get great service no matter who you are (unlike WS). I was strolling along the Miracle Mile Shops in Las Vegas and spotted this store (it was next to a trendy looking tattoo shop). When I walked into this place I could feel my pupils dilate, no joke. I took one look at the baking section and actually got butterflies! Sorry, babe. You're not the only one who gives them to me. Sur La Table carries mostly kitchen supplies and everything here is so nifty and cute. I couldn't help but smile at every other thing I passed by. The products here may be a little pricey but the employees here are so convincing (and very sweet) that you just end up buying it for their sake. Hey what can I say? Cake and nice people are my weaknesses.