Love this store but dislike that I never seem to purchase the items that are eligible for the discounted coupons that they keep sending me. Huge selection (though if I want Sam Adams Cherry Wheat I know to shop early in the day as there never seems to be any on the shelf after 3 pm) so grab a shopping cart as I'm sure you're bound to find something on every aisle. Love the fact that they offer a wide selection of beers in assemble your own six pack - style. I love not having to commit to 6 of something I haven't tried yet.
They offer a great selection of trinkets down the main aisle - stuff you didn't know you needed until you spot them (like the Star Wars Death Star ice cube tray which is going to make a great stocking stuffer at Christmas!). Staff is super helpful but not in an overbearing/annoying way (happily checking the back for me when out of Cherry Wheat up front!) .
Oh, please please please start carrying Henry's hard soda in grape!!!! Would really appreciate that!