This Vons is a very, very nice grocery store. I personally enjoy the set-up Vons has and the way they present their fruits and veggies. If you've ever noticed, Vons has a softer lighting to their store than most grocery stores. Alberton's is super bright. I haven't been to enough Smith's to compare.
I like that Vons has a natural food selection and that they put all the natural one-serving size juices at the front of the store.
This particular Vons has a pretty awesome deli counter. You can get sandwiches made here. I had a simple turkey breast and provolone sandwich on wheat bread made for myself here. It was SO GOOD. The bread was fresh, the tomato and lettuce were nice and crisp. I have absolutely no complaints about this sandwich. I would probably eat this sandwich over one from a chain restaurant that specializes in sandwiches!
The customer service was great as well and I was rung up right at the deli counter.