This is a well organized store that is conveniently located in a shopping center with many other stores. They have a HUGE selection of shoes, and it's rare I don't find something here.
Join the DSW rewards program, and you will get coupons in the mail regularly. My most recent coupon was for $20 off a $100 purchase or $60 off a $200 purchase. The coupon is good for 1 month, so it gives you plenty of time to make it into the store.