I'm so glad I found this place! I was terrified of the whole idea of waxing but I was just sick of shaving. I got my first Brazilian here a couple months ago and I refuse to go anywhere else for one. Alaa is just great at what she does and she's a total sweetheart. She makes you feel at ease and is really easy to talk to. She explained the whole process and does a great breathing exercise every time which really helps with the pain. The discomfort really only lasts for the two seconds that the wax is being pulled off for. I was also really happy with the results every single time. The atmosphere of Allure is also very relaxing. It smells SO GOOD and you get the spa vibe once you step your foot inside. It is also reasonably priced and their Wax-a-holic Tuesday and Wednesday's are a great time to get a wax done if you're looking to save a couple bucks. I really like how you can book appointments online and a reminder email is sent a few days before and on the day of the appointment. Highly recommend this place, and I plan to try the other services they provide here :)