Let's say they are good but it's not the best. They had me with the s'more cupcake, that was really tasty. But every other that i try are well made, moist and everything but they miss some originality. It's a well made cupcake like all the other and for me that's not enough to be worth the trip. If you are craving a traditional cupcake and you want to get what you expect: something beautiful, well done and consistent this is the place to go. If you want to be amazed with something you didn't expect maybe cupcakes are not the answer...