I haven't been to too many chocolate shops in my life, but in my opinion Cocoa Safari is spot on with the location, design, and the product itself. The owner makes everything in the front cases from scratch and you really get that homemade feel! I think my favorite is the homemade carmel with sea salt. I don't know if it's a fad or if it's here to stay, but I'm diggin' it. I recommend the dipped peanut butter fudge too. The owner also makes these giant tortoises that are too cute! There's something for everyone to munch on for a dessert on-the-go.
In essence, the shop suits Madison's small-town, authentic feel and the chocolate is mouth-watering good! I had a blast!