I live a good 30 minutes from this store, but make a point of shopping here. Not only are the products top rate, but their staff is knowledgeable and their prices great.
Last weekend I wasn't able to get into Noble Beast so stopped at a pet store in North Phoenix (off 67th Ave and the 101) and was fleeced on food. Same items at this store cost me $20 more than at Noble Beast.
I also like the Wag N Wash, but unless you can catch one of the brothers, their staff changes too often. Noble Beast is consistently good. I trust the people who work there and they appreciate their customers.
You aren't a number or a walking wallet to this store.