Since it can get packed up in there--ya gotta wonder. Is it hype? Is it good? Is it both? YES.
Apparently they have managed to use quality fresh fish at low prices to their advantage and hence the place is packed. As good as I have had for "All Ye Can Scarf" Sushi. This is definitely all about the All You Can Eat vice the a la carte items. Just be prepared that if you go during typical dinner-evening rush hour times you might wait a bit. If you are on a tight time-line you should think twice about coming.
For the price of what you get, it is top value in the sushi world. I was almost expecting mediocore food due to the amount of people and the constant, intense, back-and-forth sushi retrieval operations going on. However, for the volume and low price, they maintained a decent presentation and didn't do a hatchet job on the sushi/sashimi.
If you wanna binge on sushi of good quality without getting schwacked in the wallet, you can't beat this place.