My wife and I walked in yesterday just to browse. We knew we wanted a mattress because our current one was basically the cheapest of cheap and killing my lower back every night.
We knew a mattress purchase was coming soon but this was literally the first store we tried after looking around a bit online.
As soon as we walked in a gentleman named Dave introduced himself and asked a lot of questions about what we wanted. We showed us his suggestions and we really ended up trying almost every bed in the store it seemed. He was super patient and didn't try to drive us to the more expensive things at all. He pointed out why they were better but I honestly don't think he pushed us one way or the other. Of course the features of the $3,000 mattress will be better than those of the $700 one so it always sounds better when he talked about the better ones.
At some point my wife and I kind of just looked at each other and realized we were buying a mattress from Dave just because we liked him. I'd really rather pay a little extra to have someone like Dave sell to me rather than a greasy young punk who just wants commission like we've seen at furniture stores in the past.
We ended up getting what I think was a really good deal on a Stearns & Foster hybrid mattress with a couple of freebies and same-day delivery. We were able to walk out of the store happy and sleep on the mattress that same night. Couldn't have asked for anything better.
We also have 100 days to try the bed and exchange it if we aren't happy and only have to pay for delivery of the new mattress which is even better although we don't plan on it.