I used to go to Proformance when Bruce owned it- he was great- very friendly and customer-centric (actually knew his customers). The place is under new ownership as of approx 1.5 years ago- not the same attitude toward customers- very revenue driven- not friendly or loyal to long term customers. I used to be a weekly customer- they raised my rates +25% without personally telling me. Very poorly handled. The new owner is all about money.
Some of the therapists are amazing- Richie is one of the best in the business ever- but serious flaws that stop anyone from having a relaxing experience: as others have noted, it's attached to Gold's Gym. When they built out the massage therapy rooms, they used NO sound proofing, so you hear EVERY conversation in the lobby, room next door, music blaring from the gym (all the time- it's really bad), cabinet doors slamming, etc. Also, the staff and owner seem to not notice or care, so they hold conversations and you can hear every word from inside the therapy rooms. Also, each massage therapist uses their own sheets, so get ready for some funky old sheets (like cartoon sheets, etc), no central music system so you're subject to their individual musical taste, and not a ton of customer service (if you're used to customer service levels like at Massage Envy, you'll be disappointed). Definitely not a spa like experience. For the price and lack of relaxation, go to Massage Envy or anywhere else.