I actually had really high expectations for this place based on their endless Instagram feed full of amazing-looking ice cream creations. I came here on a weekday with a few coworkers over lunch, so we had the place to ourselves. The atmosphere was about what you would expect from a specialty ice cream shop... pastel walls, ice cream counter, a bunch of small tables, menus on the walls, etc. There were two employees there at the time, both of whom were very nice and gave us some good suggestions on toppings and combos.
I ordered the Reese's Puffs macaron sandwich, which was made with chocolate ice cream rolled into a ball and then coated with crushed Reese's Puffs cereal and then squished between two macarons with some whole Reese's Puffs placed around the edges. The sandwich was so thick, it was a bit of a challenge to eat. The employee recommended taking a spoon to the edges to start to reduce the size before eating it like a more traditional ice cream sandwich.
As much as it was a very pretty creation, I can't say that the ice cream tasted any better than any other ice cream. It was just a generic chocolate that tasted like your average tub from the freezer aisle. The addition of the cereal added a little pizzazz, but nothing as impressive as I was hoping for. I was also surprised to see the macarons were a bright blue color.. which while pretty, is not super appetizing and turned my lips a little blue.
I will go ahead and say that I have had another experience with Ninety's at a pop-up festival in Charlotte and I had an apple fritter sandwich... and that was amazing. So maybe it's just about what you order.