I love the coop. It's of course more expensive than a conventional grocery store, but in addition to local and organic food, they also just have really high quality and delicious stuff. People are happy shopping here, and it's a nice experience. I don't always shop here due to the price, but when I do I feel good about where my money is going. And it's often cheaper than other stores for the same branded items, since the coop's mission isn't to maximize profit.