My favorite place to go to in madison so far. It has the largest stock of most basic things. It's convenient and the staff is all really sweet.
When you walk in they card you, which I appreciate, and greet you. Some people might not like this because it may be embarrassing to enter a store like this, but over time the consistent attitude of the staff has made me feel confident in any store like this!
They're all young, non judgemental, and have a good sense of humor. If you want to know how loud a vibrator is, you can ask to see and they'll take it out of the box, put batteries in, and turn it on. All while being candid and sweet.
They do not, however, follow you around and make you feel self conscious during the selection process. They stay at the counter helping if you ask. :)
This store has one fourth dedicated to lingere, one fourth to sex toys and bondage, one fourth to videos, and one fourth to tabacco products. Their selection of toys ranges from cheap I-NEED-A-WORKING-VIBE-NOW kinds of stuff to more expensive well made rechargeable ones. They of course have men's products too. They have some crass party junk, of course, but where else would you buy it?
Love their riding crops and paddles. Good sting, well balanced.
They also have sales for each day of the week!