It's strange how your memory of a place comes into play. I hadn't been to the Mesa location (long since closed) in over 8 years. So I decided to stop in tonight in Gilbert.
Perhaps it was the lack of coordination being a new place, maybe my tastes have changed. But I honestly enjoyed my daughter's Whopper Jr more than my entire $11 combo meal from Iceberg. Yes, $11. The 1/4 lb burger combo ($8.09) was $9.19 which included an up-charge of 30 cents for a regular sized (very large, 32oz or so) shake, plus an .80 up-charge for onion rings vs fries.
The (mostly) unseasoned burger patty was tender, and the bread was fresh, but it just didn't have any taste appeal whatsoever. As someone else mentioned, the rings were very, very thick such that I received exactly 4 in my order, although they weighed in around 8 oz worth of onion. And these definitely needed some salt and/or pepper. I finally got smart and dunked them in the "fry sauce" basically a smooth thousand island dressing -- at least that somewhat approximated the direction of a bloomin' onion from Outback. The extra order of fries ($1.89) were those corn starch dunked regular cut fries that never have appealed to me. For those, I used the off-brand ketchup that they serve prepackaged in Solo condiment cups with lids.
Clearly, the best part was the shake. Unfortunately for me, that came out within about 3 mins of placing my take-out order at the counter. Then, after having inquired about my order, the grub finally came out 22 mins after ordering whilst the shake had melted. I did ask if this was normal and was told, "no, definitely not." I was rewarded with a coupon for a free shake.
Will I use it? Yes. Will I order something different? Probably not; but I might try the corn dog by itself.
If you go, give it a month or two to stabilize. But there are much better burger choices around.