The Oakland location has become a routine stop for me, and honestly, I'm just as impressed by the consistent quality of the food as I am by the consistent amicable nature of the staff.
I don't want that latter point to be glazed over. This is a highly-populated college area and a demographic that can certainly be trying. I've rarely, if ever, encountered an employee that is anything but helpful.
Now onto the food: I typically make my own bowl, and I've never had an issue with the quality of the ingredients nor have I ever been disappointed.
The clearly labeled Gluten Free and Vegan options with associated caloric estimates are an especially nice touch for the health-conscious crowd.
Also a great place to bring your friends if you want sushi and they do not - chicken, tofu, and cooked items are available and also quite tasty.
Bonus points for the excellent presentation and fun branding.
Pro tips:
*This is the same ownership as Fuku Tea (also worth a visit) just down the street - they have gift cards that can be used at both establishments by the register
**If you're planning to place a takeout order through yelp, check their main site first to make sure that the items listed are correct sushifuku.com