Yes it's a franchise - but unlike Starbucks - this has a much warmer, personal feel. You also don't get the feeling that everything in the store is for sale or has something to do with mass marketing. The ambiance is inviting, comfortable and there's free wi-fi. This is a great place to kick back and catch up on some work or just sit and enjoy the time with your friends. The staff is very friendly and takes the time to get to know their regular customers and their drinks. For those that are in a rush, they also have a convenient drive through window. Even my dog loves going through the drive through because he gets a doggie treat too.
Almost forgot the most important thing - the coffee! I'm a creature of habit so I normally only have a few select drinks upon which I compare coffee shops with. Their white chocolate mocha is awesome as it's made with real Ghirardelli chocolate. For the caffeine addicts here, they also have a 32oz. size that's not on the menu (a life saver for me - so I am able to cut back to one drink a day). The brewed coffee selection is also good with a great blend of flavor and strength. Normally I'm a big supporter of small independent coffee houses, but this is one of the better chains out there.