I love Steve. Never met him but I love him, his store and his staff.
Wine has become a recently started journey for me and I don't really know what I like. I know wine is red or white (sometimes pink and other colors) but I don't know all the subtle nuances, types, varieties, etc. that most experienced wino's know. Walking into Steve's could make you feel intimidated because of the MASSIVE amount of wine selections they have, but that's where I think Steve's separates themselves from other wine stores - their staff is top notch and have an answer for every question I have had.
The staff is extremely knowledgeable and easy to approach. They don't have the "I know more about wine than you do" attitude and are ready, willing and able to spend as much time with you as you need in order to find what you are looking for. As an example, I knew I was looking for a barbera wine but I had no idea what to specifically look for and what to expect (truth be told - a friend of mine who is REALLY into wine told me to try a barbera). I got a full lesson in barbera wine and was pointed to some suggested bottles. Even if it was the crappiest bottle of wine I ever tasted (it was not) I still would have felt the same about the store and staff.
I think the store succeeds on so many different levels and is exactly what anyone is looking for when trying to shop for wine, beer or liquor. The "kid in a candy store" analogy can be used when describing Steve's if you are looking for wine, beer or that special bottle of liquor that you can't seem to find anywhere else.
The other thing to consider is that this is a locally owned store. In the big picture, it's a small bullet point but something that should be added into the mix.
I really, really like Steve's and would HIGHLY recommend stopping in when looking for anything that may contain alcohol. It definitely is the only place I stop in town when shopping for wine. Give the staff here a try with some wine questions and recommendation requests - I think you'll be just as impressed as I am!!!