It appears that like most stores they are different depending on the area that you are in.
This Fry's would be in the middle neighborhood area in my experience. It does not have many of the hallmarks of the lower end Fry's such as 19th and UHills. But it is not all high end merchandise either.
Making this location a pretty good place for a good selection of produce.
They have a great fresh produce section
Fish and meat counter
Coffee selection with grinder
Olives
Deli
Good Bread
Wines
Beer
Crazy parking lot though!