I am a big fan of the Aveda concept: earth friendly, natural ingredients, etc. so of course when I first moved to Toronto I looked up Aveda salons in the area. I am glad that I decided on this place. The prices are what I would consider standard. Yes, they are expensive as my roommate constantly points out, but for most salons outside of Supercuts, I have found that they charge a rate that seems relatively standard for Toronto. Anyway, normally I try to bring in a picture or have a precise idea of what I really want because the stylists cannot read your mind, but when I went in for the first time, I gave a very vague description of what I wanted to the colorist (as dark as I can go, but still look natural) and the color came out beautifully. I brought a picture to the hair stylist and described how I would like it a little differentlyl and she did a very nice job as well. I stayed with them for over a year, when in my quest to find something a little cheaper (I'm an every six weeks kind of girl) I went to the Aveda Institute (which I had been to in different locations and liked) and found that they were open on Saturdays! What luck! So, I'm a convert, if only temporarily. If I become disillusioned by the Institute, I'll go back.