I personally love this ULTA because it has more brands to offer at this location. There's more product that you can't find at the others one especially eyelashes. More than likely if something is out of stock they will have it here. The only off putting thing was when I was a teen I would come here and feel like I'm being watched. This is at every ULTA though because of the high theft rate. As a former employee I laugh it off if they start watching me. So come here if you want more exclusive finds other than online.