I was surprised at how spacious it was for a downtown bar; high ceilings on the first floor and a rooftop bar too from what I hear (I didn't make it upstairs). The decor is really nice; sort of urban chic with exposed beams and hanging lights. It's got lots of different seating arrangements, so there are options no matter what the size of your group. I'm a really big fan of the fact that it's smoke free!
The cocktail menu there was definitely interesting and very reasonably priced; much better than I would have expected given how nice the place is and it's location. Cocktails were on average about $10 which is very fair, but a straight Jameson was also $10 which doesn't make a lot of sense.
The staff was all very nice; all the bartenders were friendly and eager to help. The people there seemed pretty nice too, but I hear from trusted friends that it can get a little douchey on the weekend when it's less of a locals crowd. I'm looking forward to going back again to see for myself though and I'm hopeful that this bar will be my new favorite stop on Fremont.