If I lived in Madison I could easily be at this store every day of the week... They have so many different spice rubs, seasonings, different types of salt, and infused olive oil and balsamic vinegars. This is definitely a store for someone who loves to cook! And the best part? You can sample anything and everything they sell in the store. My husband and I spent close to 45 minutes in here, but it was so worth our time!