Thank you awesome name, you attracted me. And thank you need for semi-formal gown for a wedding for luring me in.
The day-lit dress shoppe with its racks of cocktail dresses in bright colours, slightly conservative floor length styles and a schwack of pretty hairbands and accessories had me in a slight swoon. (Nice touch with the little vintage mirrors attached to the wall by the way)
With a sale going on (25% off) and pretty personalized service, I was won over... and it didn't hurt that 2 of the 3 dresses I tried on were hits!