1) Nicest salespeople in the world. I don't mean hovering over your shoulder and asking to take your things to your fitting room every 5 seconds. Just people who are cool, young, constantly make jokes, and are helpful to your shopping.
2) Only Ted Baker outlet in the country.
3) Wide variety of styles that aren't crappy. Most of the other high-end stores at this outlet have way worse and way more boring stuff than normal (Theory, I'm looking straight at you; MaxStudio, you were pretty terrible too). The clothes aren't worse than anywhere else; just 2 seconds out of season.
4) I scored a really unique $300 dress for $70!
P.S. If you've never shopped here before, the sizing is a little strange. 0 = XS, 1 = S, 2 = M, 3 = L, 4 = XL.