Like the hundreds of reviews before me, this place is awesome. And there's very little to add that hasn't already been said. But I'll try to add something new.
Location:
Right on the square. It's perfect for people watching and very near parking. They have recently expanded, from what I was told, so there's more room and less waiting.
Happy Hour!!: from 3-5pm nightly all Beers are half off! And with most being around $4/pint (reg price) that's pretty sweet. Their beer list is also pretty expansive.
Food:
Cheese Curds are out of this world yummy. They aren't heavily coated or fried. Burgers, Brats, Pulled Pork...I don't think there's a bad thing on the menu.
Service:
Attentive, friendly, prompt. No complaints whatsoever!
One last thing...this place has a fantastic smell. It's that wood burning oven, smoky, brewhouse, with a hint of cheese curd kind of smell. It's amazing. I wish they could bottle it for men as a cologne.