My first trip ever here wasn't great. I'm not sure what I expected, but I remember it being somewhat awkward and standoffish. That was in 2015ish? I'm now fully convinced that it was my fault, because after a couple months of infrequent visits, I'm basically treated like a regular now.
Their pricing is fair, not outrageous like some niche stores are. The place is well-lit, clean, organized, and has a great selection. Plentiful parking in a plaza full of useful places- it's easy to justify stopping here after ordering pizza for pickup, running to Marc's, or the hardware store.
What really sets them apart are the people. Everyone I've interacted with has been personable and interested in what I'M reading and what I like, not trying to foist a copy of something expensive on me or talk me into adding a title that I'm only sort of interested in to my list. If I'm after a collected edition, they'll help me find it, order it, or point me to another retailer that might have it cheaper or faster. There's also precisely zero cultural gatekeeping here- no one's being made to feel out of place because they have to ask "what's that?" about a title or character. There's a huge degree of honesty here- it's obvious that they see having customers as a privilege, and sincerely want to earn your business. That is a rarity in any retail operation now, and its presence should be noted here.