I got an AMAZING move-in special, and a very competitive rent considering the location and amenities. One of the things that sold me on this place was actually the very sincere and accomodating customer service I got out of the people running the show. I also love that there is washer/dryer in the unit. To me the convenience factor is worth at least an extra $50 a month. I am within biking distance of Target, Wal-Mart, Chase, Chipotle, TJ Maxx, Whole Foods, and Paradise Valley Mall ... and that is just what I've discovered so far having been here a week. Everything is in one place, and there are probably half a dozen bus routes close by too. I specifically like Route 39; it travels on the 51 between the mall and the Central Avenue downtown area.