I love Rita's!
I mean, this Rita's is no different from other locations and it usually has less selection than the one in Oakland but it's convenient so I tend to hit this one more often. Also, the people that work here tend to be friendly and always offer free samples if you want to try anything, so that's always a plus in my book.
If you are lucky enough to hit this place on a day that they are serving oreo cream ice, you should definitely try it! Other favorites are gelatis with mango ice and vanilla custard or pear ice with strawberry custard!