Ok , I really wanted to like this place,love watching cupcake wars , and thought this place would be awesome. Too much hype and not enough substance , great for tourists if you want to wait in a cluster f@&k of a line, we had to wait outside for about 8 mins , ( some girl was holding the line at one door and letting people go thru another door un abated ) once inside , you have to squint and try to decipher the menu of the days offerings , the concept might work in a non touristy town but it totally slows down the whole process , then when you do decide you are helped pretty quick , but then your cupcakes are held behind the counter after you give your name , till they call you to pay!! Wtf ???? For two cupcakes it took about 22 mins to complete the transaction ! I felt bad for the counter girls , most are friendly and deal with what they are given , but the nazi chick outside holding the door , should really consider being a bouncer , ( "ok you may go in now ") really ? As for the cupcakes they were mediocre at best , 3.50 a piece is about an average price , but great for the strip , I had the key lime and it was pretty good , moist and Limey !! But the other was a black and white ,& frosting wasn't anything better the you can get at your local supermarket ! So if you are in the area and have about 20 mins to kill , I'd say go for it ! If not save your money and time and pick up a dozen at your local grocery store !!