So after thinking about this place for a while I finally decided to go last Friday for lunch. I ordered to go and there was no wait to order and my meal was ready in about five minutes.
I ordered the Special which is a smoked meat sandwich with your choice of potato side (fries, latka, potato salad) and a 12 oz fountain drink all for $14.
The smoked meat sandwich was to put it mildly, intense. It really does live up to the hype, if only because it's dripping with (amazingly delicious) fat. I've ordered the fatty cut at Schwartz's but I've never seen a cut like this before. Wow it was good.
The latka was amazing too and I'm glad I ordered it instead of fries. It comes with a small container of sour cream. It actually was good enough to distract me from the smoked meat!
Overall I'd say this place is well worth the trip if you're coming from downtown Montreal.