I discovered SHE a few months ago after rave reviews from friends. I also discovered they had a line of bras which I love but could not find easily in Calgary called CHANGE.
The first time I went into the store, Lailina, one of the store owners, gave me tons of bras to try on. I was extremely surprised that the bra size I was normally buying was actually two sizes too small in the cup and a few inches too big in the band!
Not going to lie, it made me nervous at first having a person I just met see me in a bra and telling me why it did or didn't fit properly, but she was so helpful and above all, RIGHT, so I quickly got over the awkwardness. It became fun! I must have tried on about 20 different pieces. There were so many to choose from, I like variety so I was highly impressed by this.
The bras are higher in price range than places like La Senza or La vie en Rose, but the quality you are getting is a million times better. Why spend $20 or $30 on a cheap fitting bra that doesn't fit properly, breaks easily and only lasts a couple months when you can buy a bra for around $100 that fits amazingly, makes you look slimmer, lasts a long time, prevents stress you get on your shoulders and back, and looks fantastic? You will be spending more, but it is much better value.
I left the store with 3 bras, a pair of underwear and a whole new outlook on how bras should properly fit!
The second time I went to SHE I was helped by a sales girl named Chai who was fantastic at finding me the best bra. They had a new shipment of bras called Pleasure State that are sexy, extremely well fitted and comfortable! I was nervous that because the store owner wasn't there I wasn't going to get the best service I got the first time. I was EXTREMELY wrong! All the sales associates are willing to help you and will find the best bra for your body.
I will never buy bras from cheap places ever again and will continue to be customer of SHE for a long time to come. I know they also host private shopping parties which I will book soon! SHE is fabulous!